☐ Consent Agenda ☐Quasi-Judicial Public Hearing
☒ Regular Business 9:00 am
☐ Public Hearing Grant
DEPARTMENT: Tourism Development
SUBMITTED BY: Sondra Guffey
PRESENTED BY: Sondra Guffey
TITLE & DESCRIPTION:
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Tourism Marketing Matching Grant-South Florida Little Britches Rodeo Association
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REQUESTED MOTION:
To approve the grant award as described herein, and finding that the activities funded by the grant award directly and primarily relate to promoting tourism within the County.
SUMMARY:
South Florida Little Britches Rodeo Association has completed the application for a Tourism Marketing Matching Grant. They are requesting $3,000. However, the Tourism Development Committee (TDC) has reviewed and approved the grant request for $1,048, which is 75% of the actual amount of money spent on promotional and marketing activities.
BACKGROUND:
The Tourism program is funded by the Tourism Development Tax, established by Ordinance 201 0-1 5. In 201 3 the DeSoto Board of County Commissioners approved the Marketing Matching Grant Program. This was revised in 2016 and 2025. The funds are used to reimburse the recipient for marketing expenses. The maximum award is $3,000 and requires a 25% match by the recipient. The TDC reviews each application and makes a recommendation on the award. The TDC recommended $1,048 as the total amount spent by SFLBRA on marketing was $1,397, so the Association is only eligible for 75% of $1,397
FUNDS:
Budget Amount: $20,000
Actual Agenda Item: $1,048
Cost: $1,048
Account Number: 150-20105527200000
Explanation: As budgeted